Biggest Myths And Misconceptions About Texting Software Demystified
Therefore, starting your text message marketing journey can really be a bit overwhelming until and unless these common myths and misconceptions surrounding SMS marketing are demystified and the facts are not separated from fiction.
Once you know about the worth of these tools and software you will have no worries or fear in adopting SMS marketing. This process will surely and effectively enable you to outpace your competitors quickly. No matter how intimidating it seems to you to learn about these new yet valuable marketing tools, it is not at all difficult to use these.
Apart from that, when you consider the fact that SMS produces better engagement rates that are typically six to eight times higher than email marketing results, retailers normally take on to these tools and software to achieve their desired results in marketing.
Myths and misconceptions debunked
Text message marketing is probably the best way to interact and engage with your business prospects and customers. It is more effective than any other marketing channel as it produces greater engagements and in many cases, it even translates to an enormous enhancement in business profits and revenues.The data collected from different surveys speak for its effects such as:
- Texting converts the cost of support calls from $20 to just a few pennies
- Texting is the most used mobile app
- More than 97% of people use it at least once in a day and
- Recipients are more likely to open text messages before any other traditional methods of mobile communication.
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However, despite all of these promising proofs available, it is the myths circulating that is causing most people to look the other way from this texting software for small business and miss out on the opportunities offered by a profitable marketing channel.
Here are a few myths debunked for you which will help you to use one of the texting software for growing your business with proper SMS marketing.
Myth 1: This is only for the millennial to use. This is one of the most pervasive myths about SMS marketing and texting software. Most companies think that it is an only effective form of marketing to tap the younger generations but the truth of people of all ages follows text messages including the lost generation as well as the baby boomers. However, the key to achieve success in SMS marketing strategy for all generations is to know the unique needs and wants of your target audience and to create campaigns that will be valuable for your audience.
Myth 2: These tools are not that effective. Many people believe that text messaging is not used as widely as other marketing channels such as social media and email. Therefore, this is not as effective as those. However, the opposite is actually true and customers respond to SMS messages more quickly and consistently as compared to the other channels. Apart from higher message delivery it also encourages higher conversion rates than other marketing strategies.
Myth 3: Customers are bothered. Most businesses believe that text messages are very personal and therefore people will not receive a text message from a business for promotion or to make an offer. However, since these tools have an opt-in feature SMS marketing is less intrusive than other marketing channels. Without opting in no one can receive any solicitations. Moreover, since these messages are usually less than 160 characters making it clear and concise, it enables them to quickly scan the message and find its value for them before taking any action.
Myth 4: A few businesses also consider that SMS marketing and software is costly and too time-consuming to use. They also believe that they will need to have specific training and special knowledge to use it. However, this is one of the most cost-effective channels that you have today and it is not required to be a marketing expert to use it. This will increase sales through awareness of offers and coupon redemption. With more predictable results, you will be high on confidence and enjoy the highest ROI with an increased subscriber count.
Myth 5: It allows only one-way communication is what most business owners think. They think that recipients cannot reply to their message. However, with text enabled numbers your customers can easily reply to your messages sent out. These replies are often rolled into Chat so that you can pick up a personalized communication with your strategically targeted individual contacts.
Myth 6: Most people also think that SMS marketing is the same as MMS marketing. Well, apart from the fact that these are both forms of text message marketing, there is nothing similar between the two. MMS allows you to send text messages containing rich graphics, images, animations, and short videos unlike SMS. The end user does not require having any specific technology. If you send a link through a standard SMS to see an image or a video the user must visit the webpage with that content or have to download it to their mobile device.
The cost factor also makes the use of SMS marketing strategy more effective and popular. Apart from that the customers usually do not need to have any specific phone plan to send or receive a message.
Therefore, from a marketing standpoint, there is no reason that you should not opt for SMS marketing and use special texting software to reach out to more and more people helping your business to grow.
However, if you want to use the MMS service, the cost may be a bit high but when the engagement level or the benefits of paid ads are considered this form will prove to have even a higher ROI.
