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There are three words you would repeatedly hear when it comes to search engine optimization: content, relevance, and authority. Content and relevance are important to drive up rankings and remain updated for SEO purposes. But what about that last one—authority? Does your brand understand authority when it comes to optimization? Read this article for a brief primer on authority and how to optimize your content ideally to increase this aspect: Understanding Authority in the Context of SEO Image Source: https://pixabay.com/en/analytics-charts-graphics-marketing-2618277/ Search engines algorithms are becoming more specific year by year. Try to think about web search in a manner a company like Google does. They want to make each result a user gets as relevant as possible to the search phrase. In addition, search engine companies want to offer monetized links in the least intrusive manner possible. In recent years, there’s another major concern for search results: accuracy. Rememb...

If you’re like most digital marketers, then you’d most likely trying to come up with new and innovative strategies to promote your brand. After all, there are so many eCommerce sites out there these days, and as it becomes easier than ever to launch a startup, the competition only becomes more cutthroat. That’s why some digital marketers are jumping at the opportunity to use machine learning to help get their products and services in front of the right people at the right time. If you own online business and want to learn about machine learning and how it can help you create the best landing page for your website, boost conversions, and improve the user experience, keep reading. Today we’ll take a look at machine learning in the digital marketing landscape and its potential to shape the future of online marketing, no matter which eCommerce platform you choose to use . What is Machine Learning? Machine learning at its core is the use of computer or math algorithms to mak...