Where to Start with Keyword Research
Not ranking for certain keywords or ranking for the wrong ones could be severely limiting your conversion rates, so keyword research is a very important strategy for search engine optimization and improving your business's reputation. Before attempting keyword research , you need to ask yourself whether the keywords you are using are relevant to your website's content. If your keywords are not relevant to your business, even if your website ranks well , users may be dissatisfied with what they find and leave your website. This is bad news for your conversion rates. Gaining an understanding of which websites already rank for your keyword will give you a valuable insight as to who your competition is and from this, you can gain an understanding of how difficult it can be to rank for the term. Usually, if there are search advertisements running along the top and right-hand side of the organic search results , this means that the keyword is of a high-value, and if there are mu...